Text messaging is the fastest way to communicate in business. Quicker than email and more convenient than a phone call, it’s become commonplace. As experts now in the business communications space, at Zingle we are seeing multiple businesses use online systems & softwares to respond to their customers such as Facebook Messenger (oops, I mean, Messenger!), Twitter Direct Messaging, and more.
Making this as streamlined with current operational needs as possible is key to managing time & money.
It can be tough to maintain professionalism, brand voices, and service standards at times with all of these different platforms. When you write an email at your place of work, it will sound much differently most times then a quick text would… and the obvious other differences are length, emoji use, etc. ;) Here are some pro tips on keeping it simple, and smart in business messaging.
1. Keep it positive.
Like email, the tone of a text message can be misinterpreted by the recipient. Quick messages can make you come off as flippant or harsh. Instead of staccato phrases, write complete sentences. Add polite touches like “please” and “thank you.” Re-read every message before pressing send to double-check your tone (bonus: no embarrassing typos).
2. Avoid serious topics.
You wouldn’t break up with your girlfriend over a text message -- to be clear, you should not -- and the same goes for business. Never give negative feedback or fire someone (for instance) via a text message. Any serious conversation should take place face-to-face. It allows for subtle interaction through facial expressions and will ensure clear communication. These things matter.
3. Don’t abbreviate every other word.
Abbreviations are common in casual texts, but you should be careful how often you use them. Common abbreviations like “LOL” (laugh out loud) and “np” (no problem) are safe choices. However, if you’re communicating with a new customer or acquaintance, take 30 extra seconds and type out each word.Avoid informal shortcuts like “u” (you) and less common abbreviations like “SMH” (shaking my head) or “MFW” (my face when). Don’t leave your clients and colleagues confused; your texts should convey messages quickly and clearly.
4. Don’t text a last-minute cancellation.
There are a thousand reasons someone may miss a text message. Don’t depend on a quick note to cancel a meeting or change a lunch venue. For an important or time-sensitive message, pick up the phone.
5. Double-check the autocorrect.
Smart phones can occasionally be a little too smart. Autocorrect and voice-to-text features have a sneaky way of changing your intended message into something entirely different and often embarrassing. When using voice-to-text, ensure you’re in a quiet location. It picks up on background noise and may type a nearby conversation instead of what you’re saying.
There you have it, short and sweet, simple messaging ettiquette for business. When you're ready to aggregate all of your communications into one inbox to help you streamline, let Zingle get your back.
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