What do drive-thru funeral homes and Google texting have in common?
Convenience, obviously. (That and flexible hours but we’ll save that for another post.)
Introduced this past October, Google Adwords Message Extensions are delivering a modern and convenient way for businesses to communicate with customers, similar to drive-thru services which provide an equally modern, expeditious, and convenient way to pay your final respects.
With Google’s mission to “organize the world’s information and make it universally accessible and useful,” it’s not breaking news that they have been on the forefront of introducing new technologies to the world for nearly two decades.
Adwords Message Extensions, which only show on mobile devices, are generating more leads and a 50% higher CTR (Click Through Rate) than the mobile ad alone. Creating message extensions can grow your business by making it easier for customers to contact you. Along with convenience and flexibility, the usability is as simple as clicking the icon, which opens your customer’s default texting app.
Text messaging, often referred to as SMS, has become the most common form of communication among American adults, and as of 2015, mobile-only users have overtaken desktop users.
So what does it mean for your business when the most notable multinational technology company is rolling out the ability to direct text? It means that Google is finally acknowledging that there is a generational shift happening and texting is now the preferred method of communication. For those potential customers who prefer texting for its simplicity and convenience, utilizing this medium increases CTR within this group.
In a time where over 90% of adults have their mobile phone within arm’s reach at all times, it’s only natural that Google, where the median age is 29, is embracing the power of text messaging. At this rate, it won’t be long before you’ll be text messaging with your local drive-thru funeral home.
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